Fairphone is a Dutch smartphone brand built around modular design, ethical sourcing, and extended product lifespan. This stop motion piece is one of four campaign assets created for the Fairphone 5 launch, each communicating a distinct product USP. This one focuses on the phone's modular build: the ability to repair and replace individual components. Conceived, directed, and produced by Minimation Studio from brief to final delivery, the animation ran across the product landing page, social media, paid ads, and in-person launch events.

Client: Fairphone | Role: Concept, Direction & Production | Stop Motion | Web, Social, Paid & Events | 2023